Title: Digital Media and Online Engagement Team Lead
Reports To: Mission Support Team Lead
Holy Family Parish is a Roman Catholic parish in the Diocese of London.
Primary Functions of Position
In support of the Vision and Mission of Holy Family Parish, the Digital Media and Online Engagement Team Lead’s (Coordinator) role is to develop cross-channel media campaigns for the various departments of the Parish, and to support the Senior Leadership Team (SLT) in the execution.
The Coordinator will lead the strategy and implementation of communication and social media messaging for the Parish’s various channels.
Part-writer, part-content creator (graphics & video), part-online engagement, the Coordinator will be writing social media content (Facebook, Instagram, YouTube, etc.), and proactively engaging in comments on posts and messages. The Coordinator will work very closely with the SLT, front-line staff of the Parish, graphic designers, photographers/videographers, and will report to the Mission Support Team Lead (MSTL).
Key Duties and Responsibilities
Because all Parish employees represent the Roman Catholic Church, they are expected to conduct themselves according to the vision, goals, and mission of the Church in performing their work.
Specifically, the Coordinator:
- Serves as a Voice of Holy Family Parish and Core Departments including: [Liturgy, Sacramental Preparation, Pastoral Care, Hospitality, other discipleship formation programs, and others as needed] and is capable of representing each department online and writing in the “voice” of each department;
- Is responsible for content distribution and community engagement strategy and execution across social/online platforms;
- Continues to grow the Holy Family Parish approach and infrastructure for digital analytics within existing departments as well as provide measurement guidance to all Core Departments;
- Maintains internal communication within Holy Family Parish through internal and external email lists/platforms;
- Maintains the Holy Family Parish internal email distribution lists and coordinates office email/communication campaigns (i.e.: MailChimp, Flocknote, email tool);
- Represents Holy Family Parish as instructed by the MSTL and SLT and is in contact with social media advocates, influencers, bloggers, and digital partner organizations;
- Conducts research to determine appropriate communities, sites, forums, and platforms to engage people and disseminate news;
- Works against specific Key Performance Indicators (KPIs) and collaborates with analysts and/or experts to track progress and provides actionable insights to better meet KPI’s and improve social content, website performance, and multimedia development;
- Develops digital copy and visual content for distribution on social media channels including, but not limited to: Facebook, Instagram, and YouTube;
- Works hand-in-hand with graphic designers, photographers, and videographers in content development and distribution process;
- Helps execute projects with staff, volunteers, and vendors;
- Demonstrates understanding and use of Google analytics; staying updated on trends in measurement, monitoring, and other analytic methods;
- Contributes to the team’s growth by circulating articles and sharing best-practices;
- Proposes new ideas to improve the social communications processes;
- Responsible for aspects of maintaining current website properties and the creation of various online forms (ie: registration);
- At least two years experience in communication and digital outreach;
- Bachelor’s Degree in Marketing/Communications or related field of study;
- Proficient using the latest versions of Microsoft Office 365 apps (Word, Excel, PowerPoint, Teams, etc.);
- Knowledge of Adobe Creative Suite, Hootsuite, Facebook Ads, Asana, and Salesforce an asset
- Exceptional customer service ethic and high expectations for quality;
- Excellent communication skills, including writing, proof-reading;
- Excellent interpersonal skills both in-person and by phone, with high level of professionalism;
- Ability to manage multiple projects and work assignments from a variety of staff, volunteers, and supervisors;
- Good understanding of Church principles, practices, and organization;
- Good working knowledge of current issues and conditions affecting Southwest Ontario, the Diocese of London, and the Catholic Church;
- Ability to accomplish projects with little supervision.
Conditions of Employment
- An active member of a Catholic parish;
- Strong knowledge of Church teachings relevant to assigned “Core Departments”;
- Successful Police Record Check with Vulnerable Sector Search required prior to start of employment.
How To Apply
Contact Tim Firth at [email protected]